Triple Helix Exhibition

Triple Helix Exhibition

The Triple Helix Model of Innovation refers to a set of interactions between academia, industry, and governments that foster economic and social development. This framework was first theorized by Henry Etzkowitz and Loet Leydesdorff in the 1990s, in the publication of “The Triple Helix, University-Industry-Government Relations: A laboratory for Knowledge-Based Economic Development”. Interactions between universities, industries, and governments have given rise to new intermediary institutions, such as technology transfer offices and science parks. The triple helix also participated in the transformation of each institution. Startups, government and universities are all brought together at the “Triple Helix Exhibition”.

Why become an Exhibitor in the IEEESM’23?

  • Reach the Right Audience
Attending the “Triple Helix Exhibition” allows you to reach your target audience and probe new cooperation and distribution options. This connection with your industry targeted audience is a perfect opportunity to showcase your brand, boost your business’ image, gain media (and social media) exposure, and overall draw attention to your business. It can also help you stay ahead of the latest innovations in your industry.
  • Brand & Product Awareness:
Attending the “Triple Helix Exhibition” will grant an increase of your business visibility, spread your vision & mission, and attract new business potentials and prospects.
  • Thought Leadership
Becoming an exhibitor allows you an access to the MEA market and governmental regulators. Exhibiting at the IEEESM’23 will grant you the appropriate opportunity to meet and connect with participating ministers and government officials, C-level industry representatives, Startups and innovators, and professionals from universities, from +25 countries.
  • Variety of Virtual Exhibition Options
We offer a variety of virtual booth sizes and stands, one of which will surely fit your company’s needs. Becoming an exhibitor will give your company the opportunity to introduce new products, programs, technologies and product lines in the field of Smart Mobility. It will also help you meet clients and potential clients and network with industry decision makers, government representatives and academic entities.
Our exhibition will be held at King Abdullah University of Science and Technology, as part of the activities of the IEEE International Conference on Smart Mobility, from the 19th to the 21st of March 2023.

Contact us for Further Information about pricing and booking

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Panel Title: Engineering and Societal Adoption Challenges of Automated Driving Systems
IEEE International Conference on Smart Mobility (IEEESM)
Across the globe, there are tens of companies pursuing the development of automated driving systems (ADS), ranging over SAE Driving Automation Levels 3-5. There are several open engineering challenges of ADS software – particularly in development and validation of ADS operation in challenging weather conditions, critical corner cases, dealing with a variety of pedestrians and traffic conditions, and cooperation with human operated vehicles. Many standards (e.g., ISO 26262, ISO 21448) are emerging providing guidelines to ensure safety of ADS under the intended operating conditions. On the other hand, there are societal concerns that technological advancements such as ADS and robotics might bring in, e.g., people being out of work, competing with automation etc.. Initiatives like Partners for Automated Vehicle Education (PAVE) aim to alleviate such concerns by educating public and policymakers on pros and cons of automated driving systems. This panel discussion will focus on ADS engineering and societal adoption challenges and offer some possible solutions.
Ramesh S Senior Technical Fellow, General Motors, USA
Panel Moderator
Arun Adiththan Senior Researcher, General Motors, USA
Panel Moderator
Panel Description
Overlay Image
Panel Title: Engineering and Societal Adoption Challenges of Automated Driving Systems
IEEE International Conference on Smart Mobility (IEEESM)
Across the globe, there are tens of companies pursuing the development of automated driving systems (ADS), ranging over SAE Driving Automation Levels 3-5. There are several open engineering challenges of ADS software – particularly in development and validation of ADS operation in challenging weather conditions, critical corner cases, dealing with a variety of pedestrians and traffic conditions, and cooperation with human operated vehicles. Many standards (e.g., ISO 26262, ISO 21448) are emerging providing guidelines to ensure safety of ADS under the intended operating conditions. On the other hand, there are societal concerns that technological advancements such as ADS and robotics might bring in, e.g., people being out of work, competing with automation etc.. Initiatives like Partners for Automated Vehicle Education (PAVE) aim to alleviate such concerns by educating public and policymakers on pros and cons of automated driving systems. This panel discussion will focus on ADS engineering and societal adoption challenges and offer some possible solutions.
Ramesh S Senior Technical Fellow, General Motors, USA
Arun Adiththan Senior Researcher, General Motors, USA
Panel Moderator
Panel Description
Panel Moderator
Overlay Image