Become an Exhibitor

Become an Exhibitor

The Triple Helix Model of Innovation refers to a set of interactions between academia, industry, and governments that foster economic and social development. This framework was first theorized by Henry Etzkowitz and Loet Leydesdorff in the 1990s, in the publication of “The Triple Helix, University-Industry-Government Relations: A laboratory for Knowledge-Based Economic Development”. Interactions between universities, industries, and governments have given rise to new intermediary institutions, such as technology transfer offices and science parks. The triple helix also participated in the transformation of each institution.
Startups, government and universities are all brought together at the “Triple Helix Exhibition”.

Why exhibit at IEEE SM'24?

  • Targeted audience engagement: Participation in the “Triple Helix Exhibition” provides a strategic avenue to engage with your desired audience and explore new collaboration and distribution channels. This direct interaction with industry-specific stakeholders offers an ideal platform to showcase your brand, enhance your business reputation, garner media (and social media) exposure, and overall, amplify your presence in the market. Additionally, it enables you to stay abreast of the latest industry advancements.
  • Enhanced brand visibility: Involvement in the “Triple Helix Exhibition” amplifies your business visibility, disseminates your vision and mission, and attracts potential new business opportunities and prospects.
  • Thought leadership opportunities: Being an exhibitor grants access to a global audience and governmental regulators. Participating in IEEE SM offers invaluable opportunities to engage with ministers, government officials, industry leaders, startups, innovators, and academic professionals from diverse countries, positioning you as a thought leader in your field.
  • Diverse exhibition options: We offer a range of booth sizes and configurations tailored to suit your company’s requirements. Becoming an exhibitor affords your company the opportunity to showcase new products, initiatives, technologies, and product lines within the Smart Mobility domain. It also facilitates networking with clients, potential clients, industry influencers, government representatives, and academic institutions.

Our exhibition is scheduled to take place in Niagara Falls, Ontario, Canada, as an integral component of the IEEE International Conference on Smart Mobility, spanning from September 16th to 18th, 2024.


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The IEEE International Conference on Smart Mobility (SM) is designated for reporting recent research and development results in smart mobility systems and services, their challenging problems, and their potential applications.

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Panel Title: Engineering and Societal Adoption Challenges of Automated Driving Systems
IEEE International Conference on Smart Mobility (IEEESM)
Across the globe, there are tens of companies pursuing the development of automated driving systems (ADS), ranging over SAE Driving Automation Levels 3-5. There are several open engineering challenges of ADS software – particularly in development and validation of ADS operation in challenging weather conditions, critical corner cases, dealing with a variety of pedestrians and traffic conditions, and cooperation with human operated vehicles. Many standards (e.g., ISO 26262, ISO 21448) are emerging providing guidelines to ensure safety of ADS under the intended operating conditions. On the other hand, there are societal concerns that technological advancements such as ADS and robotics might bring in, e.g., people being out of work, competing with automation etc.. Initiatives like Partners for Automated Vehicle Education (PAVE) aim to alleviate such concerns by educating public and policymakers on pros and cons of automated driving systems. This panel discussion will focus on ADS engineering and societal adoption challenges and offer some possible solutions.
Ramesh S Senior Technical Fellow, General Motors, USA
Panel Moderator
Arun Adiththan Senior Researcher, General Motors, USA
Panel Moderator
Panel Description
Overlay Image
Panel Title: Engineering and Societal Adoption Challenges of Automated Driving Systems
IEEE International Conference on Smart Mobility (IEEESM)
Across the globe, there are tens of companies pursuing the development of automated driving systems (ADS), ranging over SAE Driving Automation Levels 3-5. There are several open engineering challenges of ADS software – particularly in development and validation of ADS operation in challenging weather conditions, critical corner cases, dealing with a variety of pedestrians and traffic conditions, and cooperation with human operated vehicles. Many standards (e.g., ISO 26262, ISO 21448) are emerging providing guidelines to ensure safety of ADS under the intended operating conditions. On the other hand, there are societal concerns that technological advancements such as ADS and robotics might bring in, e.g., people being out of work, competing with automation etc.. Initiatives like Partners for Automated Vehicle Education (PAVE) aim to alleviate such concerns by educating public and policymakers on pros and cons of automated driving systems. This panel discussion will focus on ADS engineering and societal adoption challenges and offer some possible solutions.
Ramesh S Senior Technical Fellow, General Motors, USA
Arun Adiththan Senior Researcher, General Motors, USA
Panel Moderator
Panel Description
Panel Moderator
Overlay Image